Every business transaction today uses some combination of communications technologies. The transaction may begin in person, on the phone or via email. But after that, and increasingly in place of it, streams of data flow. These are not just simple data transfers. They’re interactive functions, representing requests for information and their answers, orders, fulfillment processes and more. These data streams can keep an organization operating 365 days a year, which means they are integral to your business, as much as your products, services and people.

So whether you manage a commercial enterprise or a public service organization, effective voice and data communications – and the right choice of integrated technology solutions – are critical to your success.

Leading organizations succeed in addressing business issues such as increasing productivity, improving customer service and enhancing profitability, by generating measurable business value from their investments in communications solutions. In other words, they are demanding more from their investments in communications and technology. No longer satisfied with one-dimensional measurements of success or transactional metrics such as simple cost reduction, they expect value at multiple levels. Improved customer satisfaction, profitable growth and shorter time to market are some key priorities – and how communications & technology can contribute to them is a vital conversation taking place in organizations today.

With these greater demands comes a growing need for discipline in building, managing and operating communications and technology functions across an organization. This is why management of communications, the network and their associated technologies is increasingly found within the IT department, giving rise to a centralized "Integrated Communications Technology" function. And organizations that view communications strategically, rather than as an expense, are able to distinguish themselves.

Six years ago, we began our own journey of change, starting with the decision to employ thought-provoking people to lead our business and technology to enable it. We built on our legacy voice and data lines of businesses by offering our clients mobile and IP solutions. Levering our converged, Next Generation network, we diversified our business. The stitching of technologies – IP, mobile, IT – is at the core of our strategy. We approached communications within our business as a strategic lever and as a result we have been able to drive significant business value including increased revenue, improved efficiency and enhanced customer service.

At TELUS, we’ve dedicated ourselves to being a different kind of telecommunications company. One that is passionate about delivering measurable business value and a superior customer experience to our clients. This promise is woven through everything we do, from sales and service to product development, operations, marketing and HR. We believe you’ll recognize the difference the moment you connect with us.

To be placed on the mailing list for future correspondence on this topic, please send an e-mail to the address below. We would also welcome your thoughts and comments.

Joe Natale, President TELUS Business Solutions

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