Medium & Large Business

Digital signage is one of the most innovative and versatile ways to communicate with the public, employees or customers. These electronic displays are used for a variety of purposes including information, advertising and entertainment. They are remotely managed over a wired or wireless IP network. Digital signage is often referred to as narrowcasting, digital out-of-home (DOOH) television or electronic billboards.

With TELUS Digital Signage, organizations can deliver their message to a targeted audience at a targeted time through on-premise digital displays. This superior digital signage solution delivers high-quality, up to 1080P high definition content, including live and on-demand video, graphics, text and other Web content. Content is usually created through third-party advertising or print agencies. TELUS works with these agencies and our clients to ensure that the content is appropriate, engaging and regularly updated so that the correct messages are being displayed.

Technology and network infrastructure

TELUS Digital Signage relies on various hardware and software to deliver the content, which is distributed to the displays through either hardwired network connections or wireless 3G cellular connectivity.

Web-based management application software provides centralized scheduling, management and publishing of digital media assets from a central location to on-premise digital displays and kiosks. By using the software, TELUS clients can manage content, schedule content playback, create playlists and remotely control digital displays. The drag-and-drop format makes it easy to customize signage screen layouts and populate content.

Displays are connected to the network via media players – highly reliable IP-based hardware endpoints that control the display and the playback of content. The media players communicate with the digital signage management software. Content can be updated remotely and streamed over the Internet from one central location to many players at once and still be customized.

As an alternative to a hardwired IP connection, TELUS Digital Signage also operates on our TELUS nationwide cellular 3G network platforms. Digital signage networks that run on cellular-based broadband have all of the capabilities of a hardwired network and are more practical and flexible. Infrastructure and wiring are not required with this technology. As long as the location is in 3G cellular network range, digital signage can be deployed virtually anywhere, in any remote location.

TELUS Digital Signage is always a custom solution. We tailor each and every service to meet specific client requirements. We offer a wide range of digital signage solutions and have partnered with industry-leading organizations to provide the complete, end-to-end solution.

Content

While most companies have internal departments directing the policy for content and overseeing rollout and marketing plans, contracting of the actual creation of content is usually done through third party advertising or print agencies.

TELUS manages the content, but does not actually create the content. Instead, TELUS will work with any existing agency to advise on specifications for content that is appropriate for digital signage deployment. Any company that requires consulting on content or deployment of a full strategy for digital signage content shall be referred to our primary content partner Alchemy.

Alchemy, a division of St. Joseph Content – Primary TELUS partner for content

• Alchemy is the leading digital signage content provider in North America
• Alchemy consults with the agency primes to develop their own internal digital signage roadmap
• Alchemy covers full content creation, end-to-end or any required portion
• Alchemy educates the agency and their internal departments creating the need
• Alchemy works with TELUS on the solutions and deployment

View samples of content from Alchemy.

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Measurement

Traditional approaches to data collection have proven to be difficult, time consuming and unsuccessful in accurately capturing impression metrics. Advanced real-time face detection technology is increasingly used for audience measurement to assess the effectiveness of digital signage displays. We have partnered with CognoVision to provide our customers with the tools to understand traffic and viewership patterns so that they can make sound decisions and ensure that content is always relevant to the audience.

CognoVision – Primary TELUS partner for measurement

• CognoVision provides real-time audience measurement and targeting solutions
• CognoVision’s Anonymous Impression Metric (AIM) system consists of three components that work in conjunction to provide customers with the business insights needed to evaluate their digital signage systems
• AIM View captures face impression metrics
• AIM Traffic tracks audience size data and traffic flow
• AIM Analytics is an online data reporting system which aggregates data from AIM systems and exports customizable reports

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Hardware

TELUS has partnered with industry-leading manufacturers to supply premium digital signage technology for our hard-wired and nationwide 3G cellular-based digital signage solutions.

Hard-wired Network Solutions:

Cisco – TELUS partner for digital signage technology 

• TELUS is Canada’s only “Cisco authorized” partner
• Comprehensive suite includes Digital Signage, Enterprise TV, Video Portal applications
• Cisco’s complete enterprise solution is managed from a single platform
• Content is 1080P high definition quality capable
• Direct integration to Cisco TelePresence and Cisco Unified Communications
• Network as a platform – comprehensive solution

Sony – TELUS partner for digital signage technology

• Sony brand quality and reliability
• Ability to integrate “live” video into display mix without extra hardware
• Sony digital signage player can be used in conjunction with Sony high definition displays

Wireless Network Solution:

Mediatile – TELUS partner for digital signage technology

• A digital signage solution exclusively on TELUS’ nationwide 3G cellular network
• SAAS Management system with no infrastructure required
• Digital Sign in a Box™ is an all-in-one, integrated approach that includes all components needed to deploy and run a digital signage network, right out of the box
• Kiosk in a Box™ Marquee Edition delivers a digital signage network with the interactivity advantages of a kiosk system in an integrated package

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Design, Engineering, Installation

Our TELUS digital signage experts have the expertise and knowledge to fulfill our customers’ design, engineering and installation requirements for any turnkey, fully sourced and fully managed digital signage solution.

TELUS Collaboration Design, Engineering & Installation Services:

• Consulting, design, engineering, project management, installation, training
• Break-fix support
• Extended warranty support
• 24 x 7 bilingual help desk

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National Service Assurance

At TELUS, we provide a full range of support services to ensure that our customers receive exceptional quality of service and always have a positive experience working with us.

TELUS National Service Assurance:

• 1-800 toll free access
• 24 x 7 bilingual help desk
• Tier 1, 2 & 3 technical support
• Trouble ticketing resolution
• Escalation ownership

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Managed Services

At TELUS, we offer our customers a full end-to-end service, all backed by TELUS. With our own in-house TELUS services, we can provide turnkey, fully sourced and fully managed digital signage solutions. Our customers have the flexibility and choice of operating the TELUS-built solution themselves or having TELUS digital signage experts completely manage the offering on their behalf.

TELUS Collaboration Managed Services:

• Consultation and design, project management, installation, implementation, user training
• Content management, device management, data management
• Service reporting and monitoring
• Technical, service and warranty support
• Evergreen program

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TELUS Digital Signage Glossary
Access Control	Application
Archive	Bandwidth
Bit	Bill Rate
Bitmap	Browser
Buffering	Byte
Cache	Compression
Configuration	Data
Digital Media	Download
Embedded Player	Encoding
Format	FTP (File Transfer Protocol)
GIF (Graphics Interchange Format)	Graphics
HTML (Hypertext Markup Language)	Hyperlink or Hypertext
Image	Intranet
ISP (Internet Service Provider)	Java
Javascript	JPEG or JPG (Joint Photographic Experts Group)
Keyword	Language
LCD (Liquid Crystal Display)	Link
Local Playback	Media
Memory	MPEG (Moving Picture Experts Group)
Multimedia	Network
On-demand	Online
Operating System	PDF (Portable Document Format)
Platform	Plug-in
Portal	Protocol
RAM (Radom Access Memory)	Real-time
Resolution	Server
Streaming Media	Template
TIF (Tagged Information File)	Upload
URL (Universal Resource Locator)	Webcast
Web Designer	Web Developer
Web Site	Wizard

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• Access Control
  The protection of confidential data from unauthorized access and use.
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• Application
  A general term for a software program designed for a specific function.
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• Archive
  Information or content that has been stored in a retrievable format.
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• Bandwidth
  The amount of information, usually measured in bits/kilobits per second, that can pass through a network connection.
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• Bit
  Short for “binary digit”, bits are used to describe transmission speed. A bit has either a value of one (high current) or zero (low current) and is the smallest unit of measure of data in a computer.
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• Bit Rate
  A measure of bandwidth, expressed as the number of bits transmitted per second.
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• Bitmap
  A picture (in JPG, GIF and TIF format) that can be viewed in any type of Internet Web browser.
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• Browser
  A program used to view files on the Internet. Netscape, Internet Explorer and Firefox are examples browsers.
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• Buffering
  A method to compile data streaming over the Internet. Bandwidth and traffic determine the length of buffering time.
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• Byte
  Short for “binary term”, a byte is the basic unit of measurement for storage on a computer.
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• Cache
  A term for high-speed computer memory that stores Web pages on a temporary basis so they can be more quickly accessed the next time they are visited.
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• Compression
  A method for making data smaller so a computer can store more information.
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• Configuration
  The technical specifications of the computer to be used for the digital signage application. These specifications include RAM, processor speed, type of video, and hard drive space.
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• Data
  Numbers, text, sounds or images that has been transcribed into bits and can then be processed by a computer.
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• Digital Media
  Sounds, pictures, text, and video that is downloaded or streamed across the Internet.
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• Download
  To transfer or install software or files from one computer to another over the Internet.
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• Embedded Player
  A media player that is embedded within a Web browser to display media clips.
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• Encoding
  Transferring media file types from one format to another.
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• Format
  The specific organization of information a program or device requires that allows for storage of that information in different ways.
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• FTP (File Transfer Protocol)
  A standard method for data transfer over the Internet.
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• GIF (Graphics Interchange Format)
  A graphics format where images are built with pixels, or tiny dots.
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• Graphics
  Non-text pictures and illustrations that can be viewed on a Web page. There are two types: vector (object) graphics and raster (bitmaps) graphics.
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• HTML (Hypertext Markup Language)
  A language code that tells the Web browser how to display text and graphics on the screen.
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• Hyperlink or Hypertext
  Graphics or text on an Internet site that when selected using a mouse, navigate to a different page on the Web.
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• Image
  Non-text graphics or pictures.
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• Intranet
  An internal communications network used by a company or an organization.
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• ISP (Internet Service Provider)
  A company that provides Internet connections for personal or business use.
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• Java
  A network-oriented programming language designed for writing programs that can be downloaded to a computer with small programs called ‘applets’.
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• JavaScript
  A programming language that enables Web pages to be designed with greater interactivity.
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• JPEG or JPG (Joint Photographic Experts Group)
  A compression type for still image files.
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• Keyword
  A word or phrase typed into a Web search engine used to find a particular term.
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• Language
  Refers to the syntax programming language which sets rules for computers to be able to understand and carry out tasks set by a program.
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• LCD (Liquid Crystal Display)
  A monitor or display ideally used for digital signage applications where Thin Film Transistors (TFTs) on the surface apply an electric current to crystals of liquids. The current polarizes the crystals, which makes them twist, blocking light and emitting different shades of light.
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• Link
  A hypertext link that allows direct access to a Web address or URL which, when clicked on, transfers the reader to that location.
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• Local Playback
  A file that exists and plays on a local computer as opposed to on an external source.
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• Media
  General term used for audio, images and video which are used to reach an audience.
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• Memory
  The size of data that can be stored on a computer’s disk or chip.
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• MPEG (Moving Picture Experts Group)
  A standard for audio/video. There are three major MPEG standards: MPEG-1, MPEG-2 and MPEG-4.
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• Multimedia
  The integration of multiple forms of media, including text, graphics, video, and audio.
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• Network
  Computers that are linked together with the intent to share information and resources. Networks can be set up on a Local Area Network (LAN) where computers are linked together in a single office, or Wide Area Network (WAN) where computers are connected at different geographic locations.
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• On-demand
  Unconstrained accessible content that is stored or archived on a device.
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• Online
  An active connection to the Internet.
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• Operating System
  The foundation type of software for controlling a computer system. For example: Windows, Macintosh, Linux.
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• PDF (Portable Document Format)
  A document created by Adobe which allows for unchanged formatting for viewing large documents. Viewing a PDF requires Adobe Acrobat Reader.
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• Platform
  The core hardware or software that runs a computer system.
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• Plug-in
  A type of software that extends the capabilities of programs already on a computer.
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• Portal
  A Web site that serves as a starting point to other destinations on the Web.
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• Protocol
  Established methods for communication and data transfer between two devices over the Web.
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• RAM (Random Access Memory)
  Hardware used inside a computer for short term storage capabilities.
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• Real -time
  The actual time an event takes place.
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• Resolution
  Resolution is defined in dots per inch (dpi) and refers to the clarity and detail of an image. The higher the dpi, the more precise the image will appear.
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• Server
  A computer hardware or software package that allows for specific client software to be run on other computers.
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• Streaming Media
  An Internet data transfer technique that allows for live flow of audio and video information to be played in real time. A player is needed to hear/view the streaming media.
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• Template
  A pre-formatted file that serves as a starting point for a new document.
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• TIF (Tagged Information File)
  A bitmap graphic format found in Web pages that is used for still images.
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• Upload
  The transfer of data from the computer being used to another computer.
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• URL (Universal Resource Locator)
  The unique Web address of a file on the Internet.
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• Webcast
  Live or pre-recorded audio and/or video content that is broadcasted over the Internet.
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• Web Designer
  A person responsible for creating the look and feel of a Web site.
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• Web Developer
  A person responsible for building a Web site from a technical standpoint.
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• Web Site
  A place on the Internet where specific messages are communicated through the use of text, graphics, audio and video.
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• Wizard
  A help file that guides users through a step-by-step process for setting up a particular application.
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