Industry solutions
Stay ahead of the Game
For retailers, delivering a superior shopping
experience on a continuous basis requires
ongoing learning.
You can have on-target
strategies and innovative products and
services, but you need new knowledge
to help you instil change and growth.
In this section, you will find resources that will help you to address market challenges, uncover new approaches and leverage TELUS solutions.
White Papers
Are Canadian retailers ready for the future consumer? TELUS and IDC Global Retail Insights have released a new study based on primary research that investigates how consumers want to interact with Canadian retailers. Preferred communication channels are changing significantly, and seven new consumer segments have been identified that will impact retailers’ customer experience strategy. This executive brief discusses the rapid adoption of new forms of interaction among consumers and the challenges these pose to retailers, customer experience performance gaps and key actions to consider to maintain profitable customer relationships.
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Business Assessment Tools
Customer Experience Maturity Assessment – Building a roadmap for the customer experience. TELUS has developed the Customer Experience Maturity Assessment tool in cooperation with IDC, a global provider of market intelligence and IT advisory services. Designed specifically for retailers, the assessment analyzes your current strategy and customer perceptions with the goal of supporting measurable improvements in customer experience capabilities.
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Presentations
Winning on service in an uncertain economy.
View this webinar featuring Dr. Martha Rogers of the Peppers & Rogers Group to find out what strategies and techniques you can implement to enhance your customers experience and your bottom line during today's changing economic times.
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Make your DNA revolve around your customers.
Learn about how to get the customer on the strategic agenda by redirecting priorities and developing tactics to drive change by downloading this presentation delivered by Jeanne Bliss at the TELUS Customer Experience Business Innovation Series event.
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Break down silos to deliver a consistent customer experience.
See a video clip of Jeanne Bliss at the TELUS Customer Experience Business Innovation Series event talk about the importance of breaking down silos to improve customer loyalty and profitability.
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For information or to order
Call your TELUS account executive
Request a quote or callback
TELUS Event
Join TELUS Sept. 24 for a virtual conference where customer experience management experts will share insights and best practices for creating high performance customer interactions.
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