TELUS Frontline Marketing enables you to automate the planning, delivery and tracking of your campaigns.  With more control over segmentation, timing and analysis, you can maximize your marketing budget by better targeting campaigns and altering future initiatives based on historical performance.

• Automate the planning, delivery and tracking of mult-channel, multi-stage marketing campaigns
• Gain more control over what you want customers to do and see at every stage of your campaign
• Track every aspect of campaign performance and automate lead routing to the appropriate sales representative

Key Features and Benefits

Regardless of the channel you choose for your campaign, how you leverage your databases and lists is paramount.  With TELUS Frontline Marketing, you can segment your audiences by a variety of attributes including demographics, purchase histories and time since last mailing.  Once a campaign is in progress or complete, you can provide internal stakeholders with customizable analytics and dashboards to improve insight into campaign effectiveness.

• Create targeted, personalized email marketing campaigns for lead generation
• Increase conversion rates
• Improve the relevance and accuracy of your marketing messages
• Integrate feedback from all channels to drive accelerated opportunity qualification and engagement