The Challenge

Vancouver’s EMG Marketing Group is a sales and marketing firm that has provided business-to-business sales and marketing programs in North America for close to 10 years. For its customers, EMG creates new business opportunities, fills sales lead pipelines and raises brand and product awareness. These customers are primarily manufacturers and distributors and include BC Hydro, 3M, Philips, Siemens and Wiremold. They require flexible programs that provide for a range of response mechanisms, including internet, phone and fax. A cornerstone of every EMG marketing and sales program is a hybrid direct response component designed specifically for the customer and their prospects’ preferred response methods. Leads are delivered directly to EMG, enabling the company to collect, distribute and report on campaign results directly to the customer.

EMG’s programs depend upon electronic channels being 100% available and reliable. “If we deliver a 10,000 piece direct mail campaign for a client, prospects must be able to respond,” says John Terry, Senior Partner, EMG Marketing Group Inc. “With an average response rate of 10%, that can mean up to 1,000 leads flowing through Internet, fax and phone channels during an 8-week period.”

The Solution

TELUS provides EMG Marketing Group with a complete range of solutions, including long distance voice service, inbound toll-free service and Web hosting. “We rely on TELUS to ensure that systems are operating so our customers get the results we commit to,” says Terry. “The TELUS solution suite fits our customer needs perfectly. Prospects can respond via the Internet, fax or phone. TELUS solutions underpin our success, giving us the confidence to deploy our campaigns and deliver the results our customers count on EMG Marketing Group for.”

Before partnering with TELUS, EMG Marketing Group researched other options, but decided TELUS would be the most reliable supplier. “Our long distance plan was adjusted based on usage, as our representative guide us to the best plan,” says Terry. “Our Web site – www.e-marketinggroup.com – is hosted with TELUS Web Hosting service. It’s a core communication tool for us. Our customers rely on it for 24x7 access to client information and to monitor the status of their projects, and prospects rely upon the Internet to register for programs and reply to campaigns. TELUS Web Hosting has been 100% reliable. We’ve definitely made the best choice. TELUS has delivered on all counts.”

With the recent addition of Internet Fax to its range of TELUS-supplied services, EMG will no longer be deluged by thousands of paper fax responses. Now, faxes are received as e-mail attachments, allowing EMG to access leads anywhere, anytime and quickly compile and share them with clients. “The key to success is mobility and real-time information delivery,” says Terry. “Internet Fax enhances our reputation for delivering reliable, on-time, on-budget campaigns.”

Michael Hamanta, EMG’s Internet Marketing Manager, is equally enthusiastic about TELUS. “When we contact TELUS technical support, we are always connected immediately with someone who knows us and can quickly resolve our issues. TELUS representatives are there, at the end of the phone, when we need them.”