The Challenge

Machine O Matic competes against over 200 other machining shops in Edmonton, Alberta. They pride themselves on their experience and dedication to quality, machining components with extreme accuracy and within critical tolerances. It is this quality workmanship that has brought them customers who manufacture everything from golf warm up machines to oil and gas fittings to tiny titanium spacers for dentistry.

However, with so much competition in their marketplace, the Machine O Matic sales force needed an effective tool for new business prospecting. And because print media is expensive and quickly becomes outdated, Machine O Matic’s owners asked their marketing company to create a Website. “The first resource for companies looking for machining shops is the Web,” explains Kevin Lang, one of Machine O Matic’s owners

The Solution

Rather than maintain their own Web servers, Machine O Matic has been using TELUS Shared Hosting since 2002. The Website enables the company to effectively communicate the value it offers, can be quickly updated and features customer success stories that describe actual examples of the quality of Machine O Matic’s work. The site also makes it easy for prospects to ask for more information or even request a quote online.

The impact has been both significant and immediate. Machine O Matic now gets business from customers as far away as the United States – and credits the Website with attracting a new account worth $60,000.

Effective as it is, the site is simple to administer. “I manage all the Webmail accounts because it’s so easy to add or delete e-mail addresses and to configure rules – for example to filter out spam,” says Kevin Lang. “It’s also easy to monitor Web traffic and print out all the reports we need. TELUS Shared Hosting makes it simple, it saves time and money and it brings us business.”