Understand your market better

Do you know who and where your customers are?  What about your competitors?  Seeing how your customers are dispersed and understanding key demographic trends can help you improve customer service and reduce expansion risk.  With TELUS Business Demographics, incorporating the GeoExplorer web-based mapping application, you can map your market and drill down for further insight.  By knowing where and who your customers and competitors are, you can better target marketing, expansion planning and traffic flow in existing locations.

• Display your business locations and map out your customer database for more targeted marketing
• Map sales territories and analyze sales regions in greater depth
• Capabilities include the Demographic Report tool, Sales Boundary Modification tool and Customer Call Tracker

Key Features and Benefits

Are you targeting the right customers who have money to spend on your product or service?  Have you built your sales regions based on where you have the most potential?  How do you track the response to your marketing campaigns to measure awareness and ensure call centre efficiency?  With TELUS Business Demographics, you get the capabilities to understand your customers, build sales territories easily based on insight and demographic data and determine how effective you are in reaching customers by tracking call frequency and content.

• Compare geographic areas using key internal or external demographic data sets
• Build sales territories using disaggregate census boundaries including Dissemination Areas
• Map the success of your marketing strategy by locating the origin of customer calls, measuring effectiveness using proprietary phone numbers or analyzing call trends and volume